I wanted to be an actor... I became a copywriter.
Greetings! My name is Naida (pronounced Ni-ee-da, not “Nadia”). Here's the story of how I fell into copywriting and turned a hobby into a thriving business.
During a class session of "what do you want to be when you're older?", my Year 3 teacher told me I'd make a great writer. It was a gut punch packed with disappointment. I wanted to be an ac-tor, darling!
Cut to university, I graduated with a 1st in Criminology and Psychology. My first "proper job" was as a sales rep; selling proptech to letting agencies. My silver tongue spoke to their soul, banking 30 demos in my first month.
Then I quit. The quill called to me. I co-founded Confidently Anxious – a mental health page that silenced stigma. 17,520 hours later, I built a grand portfolio working for various companies, from corporate wellbeing to influencer marketing. Clients include: Gymfluencers, Thrillz and Tutor House.
Now here we are: a writer reporting for duty. I've crafted copy that ranks #1 on Google and content that hooked 50 new leads in 2 hours. Maybe my primary school teacher was right after all…
